ATMA GLOBAL launched ATMA INSIGHTS to address the learning needs of global professionals.  

ATMA INSIGHTS is a new award-winning, reliable, and engaging proprietary digital streaming service that helps professionals explore key international business topics as well as understand how culture impacts a range of business practices and management functions. Atma Insights is changing the way professionals can access actionable, accurate, and reliable global learning content—making it easier and more affordable with anytime, anywhere learning.

ATMA INSIGHTS supports human capital transformation in a multitude of business divisions and is the optimal professional development tool for employees engaged in:  

• Global Strategy 
• Business Development 
• Mergers & Acquisitions 
• Sales, Marketing & Communications 
• Customer Service 
• Operations 
• Human Resources 
• Training & Learning 
• Diversity & Inclusion Initiatives 
• Relocation  

ATMA INSIGHTS’ ability to transform the human capital arena changes the way professionals can access actionable, accurate, and reliable global learning content, making it easier and more affordable to invest in people, improve profitability, and enhance organizational and professional effectiveness. 

PRODUCT FEATURES

ATMA INSIGHTS helps professionals learn faster, learn more, and win globally. Our content-rich videos cover essential country, culture, and global business topics, providing intelligent, accurate, and reliable resources on conducting business globally. Content is organized around relevant themes of business, management, and local culture.

With our unique approach, learners 

• browse or search easily by country, region, and topic, and coverage of essential country, culture, and global business topics is organized around relevant themes of business, management, and local culture;   
• explore topics including business interactions, communications, management practices, negotiations, business ethics, women in the workplace, and global economics and trade; 

• gain insight by interacting with the “look” and “feel” of a culture, learning through immersion and experience; 
• have access to the latest business cross-cultural and management academic theory, which is integrated seamlessly into our programs; 

• understand how to effectively work in today’s complex global environment, benefitting from our editorial approach of honest optimism; 
• can be confident that the editorial process is quality-controlled to ensure accuracy and relevance; 
• easily access learning content from anywhere on any device; and 
• save time and money with monthly or annual subscription options that provide unlimited access.

PRODUCT BENEFITS

ATMA INSIGHTS helps users understand how culture impacts global strategy, business development, mergers and acquisitions, sales and marketing, training programs, customer service, and human resources, enhancing the overall effectiveness of global initiatives and impacting the bottom line.  

ATMA INSIGHTS enables both new professionals and seasoned businesspeople to access engaging learning content from anywhere. Each video is a succinct yet deep dive into relevant and highly targeted topics of carefully curated proprietary content. Subscribers can see, hear, and experience each country and topic firsthand through extensive and vivid in-country videos, engaging narration, and original role-plays.  

Atma’s culturally infused knowledge on the world’s major global economies enables professionals to better understand how to operate and succeed in the complex global business arena, enhancing communications, building trust, and improving interactions.