Atma® Global Knowledge Center

Explore insightful blogs on cultures, countries, and global business topics.

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Atma Insights Content Methodology

Our Content Methodology

November 9, 2021 -

We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,”

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What is Culture?

What Is Culture?

July 15, 2020 -

Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in

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Atma Global Founder's Corner

Bringing in the New Year 2024!

January 15, 2024 -

Thank you for being part of our ATMA INSIGHTS global community.   Hello, Uncertainty has certainly become a recurring theme in our world. It seems almost redundant to talk about uncertainty and yet

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