Global events and rapid changes in geopolitics are changing the business landscape around the world. Navigating these evolving changes successfully requires a fundamental understanding of the impact of cultural factors on how people interact, communicate, manage, and negotiate. As the global pandemic moves into an endemic
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People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas and cultures has led to an increasingly interconnected global economy. Every time someone visits another country,
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Thank you for being part of our ATMA INSIGHTS global community. Hello, A new year has begun. Already it’s clear that 2022 is starting as it began: with uncertainty. Uncertainty has become a recurring theme in our world. The coronavirus is, of course, upending the best-laid plans. Offices around the world are
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We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos
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The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m
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Thank you for being part of our ATMA INSIGHTS global community. Hello, I’m writing the first of what will be my periodic notes to our global community. Well, the start to 2021 has certainly been tumultuous—and it comes on the heels of a globally challenging 2020. Collectively, we’ve faced a global
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The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how
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South Africa is a visual feast. One of the most diverse countries in the world, it offers up an extraordinary array of flora, fauna, and geographic features, from the grandeur of the Cape of Good Hope on the southern tip of the continent to game
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Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world. And while gestures and
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Are you trying to manage working from home? Due to COVID-19, people everywhere are being advised to stay at home and wait until things are under control. These are uncertain times, and it can be overwhelming to have to rethink your business strategies in a shifting
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