Hello, I am so excited to announce that for the first time, Atma Global has applied to and been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. We are honored to have been named number ten in the Small and Mighty
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Global events and rapid changes in geopolitics are changing the business landscape around the world. Navigating these evolving changes successfully requires a fundamental understanding of the impact of cultural factors on how people interact, communicate, manage, and negotiate. As the global pandemic moves into an endemic
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People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas and cultures has led to an increasingly interconnected global economy. Every time someone visits another country,
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We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos
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Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California. Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the
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The global pandemic continues to wreak havoc in all sectors of our society. Along with the healthcare challenges and the staggering loss of lives, Covid-19 is triggering waves of destruction of businesses of all sizes. As the founder of a global digital learning content company, I’m
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The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how
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South Africa is a visual feast. One of the most diverse countries in the world, it offers up an extraordinary array of flora, fauna, and geographic features, from the grandeur of the Cape of Good Hope on the southern tip of the continent to game
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Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world. And while gestures and
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In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays, which has become the longest and one of the busiest vacation periods for most Japanese
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