Atma Global / Institutional

Who We Serve:

Academia

Institutional

Media and Publishing

In today’s global world, successful companies and public and private institutions recognize that there are wide cultural differences around the world and these continue to heavily impact how people communicate, interact, and work with stakeholders.

Global institutions understand the imperative to successfully navigate the cultural gaps impacting their workforce, customers, and partners.

Organizations increasingly understand that culture can impact specific global business operations and objectives, directly impacting revenues and profitability.

An understanding of culture will affect the ability of a firm and its employees to enter a local market; develop and maintain professional relationships with a variety of stakeholders; negotiate successfully; conduct sales, marketing, and advertising campaigns; provide culturally attentive customer experience; and manage global operations and strategy.

There’s a need to conduct a cultural analysis alongside a technical and market analysis.

Global organizations have utilized our Learning Solutions (eLearning and instructor-led), often in conjunction with our Cultural Advisory expertise, to better assess the impact of culture on specific global operations, driving results and enhancing the overall effectiveness of their initiatives.

Our unique expertise integrates the convergence of business, cultures, countries, global affairs, education, and technology.

Organizations have utilized our thought knowledge expertise to better interpret and assess the impact of culture on specific global operations, including customer experience, sales and marketing, training programs, human resources, mergers and acquisitions, and strategy and business development—enhancing the effectiveness of their initiatives with a focus on driving results.